A clear, transparent color. The classic aroma of blue agave is complemented by subtle hints of herbs and wood, with a smooth taste and a pleasant aftertaste. The history of Jose Cuervo began in 1758 when José Antonio de Cuervo y Valdez received permission from King Ferdinand VI to own land for planting agave to produce tequila. By the early 1800s, Jose Cuervo tequila was first exported to the United States. In the 1970s, tequila received its designation of origin: just as Champagne can only be produced in France and Scotch only in Scotland, starting in 1974, for a spirit to be called "tequila," it had to be produced in specific states of Mexico. Today, 250 years later, Jose Cuervo continues its journey as one of the industry leaders—it remains the number one producer of tequila and holds over 40% of the global market.